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Persistent link: https://www.econbiz.de/10010464974

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Willhaus, Stefan; Nauerz, Bernd - In: Handbuch Kommunikationsmanagement, (pp. 373-390). 2005

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BT campaign: "business plan"

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Conflict and advertising planning : consequences of networking for advertising planning

Grant, Ian; McLeod, Charlotte; Shaw, Eleanor - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 73-91

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Alles braucht einen Anfang : das Agenturbriefing

Rieke, Nina - In: Brand Planning : starke Strategien für Marken und Kampagnen, (pp. 141-155). 2011

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Automobile Leidenschaft : Mercedes-Benz und Springer & Jacoby

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Evaluation of food suppliers by multi-channel buyers : focusing on the moderating effect of distribution channel

Choi, Eunsoo; Kim, Nayeong; Moon, Junghoon - In: Cogent business & management 11 (2024) 1, pp. 1-20

In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective retailer performance management. This necessitates heightened qualifications and competence from suppliers. This study examines the relationship between the perception of supplier...

Persistent link: https://www.econbiz.de/10014540714

Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce

Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26

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A hierarchical model for optimal supplier selection in multiple sourcing contexts

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Enhancing strategic supply decisions by estimating suppliers' marginal costs

Eckhaus, Eyal; Kogan, Konstantin; Perlman, Yael - In: The journal of supply chain management : a global … 49 (2013) 4, pp. 96-107

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