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Ginty, Maura; Vaccarello, Lauren; Leake, William - 2012

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for...

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Permission-based e-mail marketing websites success : an integrated perspective

Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23

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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry

Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166

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B2B web sites : advertising or relationship development?

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E-business in the 21st Century : realities, challenges and outlook

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Typologies and touchpoints : designing multi-channel digital strategies

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Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople

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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce

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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications

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Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business

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