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Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
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Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell; Morgan, Robert M. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10009524670
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Where is the love? : investigating multiple membership and hotel customer loyalty
Xiong, Lina; King, Ceridwyn; Hu, Clark - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 572-592
Persistent link: https://www.econbiz.de/10010387389
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Kundennetze als Differenzierungsmöglichkeit bai Kundenkartensystemen
Voeth, Markus; Rabe, Christina - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 3, pp. 276-295
Persistent link: https://www.econbiz.de/10002401245
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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The dark side of channel loyalty programmes : managing tier demotion and deceitful behaviours
Cox, David - In: European journal of marketing 56 (2022) 9, pp. 2533-2545
Persistent link: https://www.econbiz.de/10013457370
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Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...
Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10011609458
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A validation of META-RELQUAL under South African micro-enterprise banking customers
Mostert, Pierre; Zietsman, Mariette; Svensson, Göran - In: International journal of business excellence 18 (2019) 4, pp. 549-569
Persistent link: https://www.econbiz.de/10012145702
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17
The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...
Persistent link: https://www.econbiz.de/10012116755
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Antecedents and outcomes of satisfaction in buyer-supplier relationships in South Africa : a replication study
Roberts-Lombard, Mornay; Mpinganjira, Mercy; Svensson, … - In: South African journal of economic and management sciences 20 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011778254