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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Innovation
9
Entrepreneurship
7
Entrepreneurship approach
7
Innovation management
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Innovationsmanagement
7
Business start-up
5
Unternehmensgründung
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Brand management
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Geschäftsmodell
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Markenführung
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Führungskräfte
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Lieferkette
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Managers
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New product development
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Produktentwicklung
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QCA
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Supply chain
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Auslandsaufenthalt
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand image
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Business process management
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Consumer behaviour
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Creativity
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Deutschland
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Dienstleistungssektor
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Expatriate assignment
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Germany
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Konsumentenverhalten
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Kreativität
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Learning organization
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Lernende Organisation
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Markenimage
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Marketing cooperation
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Marketingkooperation
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Multinationales Unternehmen
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Perception
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Linder, Christian
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Pförtsch, Waldemar A.
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Bartikowski, Boris
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Beuk, Frederik
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Aufbruch : Ingredient Branding schafft Werte
1
Pforzheimer Forschungsberichte
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ECONIS (ZBW)
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Erfolgsmessung von Ingredient Brands
Pförtsch, Waldemar A.
;
Linder, Christian
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 446-477)
.
2009
Persistent link: https://www.econbiz.de/10003894431
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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
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