Purpose: The aim of this article is developing an integrated production-inventory-marketing model for a two …-stage supply chain. The demand rate is considered as the Iso-elastic decreasing function of the selling price. The main research … solution. Findings and Originality/value: It is observed that under joint optimization, the demand rate and the supply chain …

To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We … Hugo Boss to deter- mine how the supplier's inventory service level affects demand from its retailer customers. We find … level on demand from retailers, by testing this relationship in the field. We analyze a field experiment at the supplier …