Showing 1 - 10 of 23
Persistent link: https://www.econbiz.de/10009699342
Persistent link: https://www.econbiz.de/10011822263
Persistent link: https://www.econbiz.de/10003976024
Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper...
Persistent link: https://www.econbiz.de/10009537603
Persistent link: https://www.econbiz.de/10009354615
Persistent link: https://www.econbiz.de/10003736762
Persistent link: https://www.econbiz.de/10012064436
Persistent link: https://www.econbiz.de/10009581522
Persistent link: https://www.econbiz.de/10014333937
Persistent link: https://www.econbiz.de/10011420085