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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316

Persistent link: https://www.econbiz.de/10010512567

How do SMEs bond to their retailers through value creation?

Lindman, Martti - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 5, pp. 537-552

Persistent link: https://www.econbiz.de/10010381108

The co-production of value in an art market : exploring service relationships

Borg, Erik A.; Vigerland, Lars - In: Journal of investment and management : JIM 2 (2013) 3, pp. 57-69

Persistent link: https://www.econbiz.de/10010252313

From customer value co-creation behaviour to customer perceived value

Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026

Persistent link: https://www.econbiz.de/10012607867

The value of data for environmental sustainability as perceived by the customers of a tissue-paper supplier

Luoma, Päivi; Rauter, Romana; Penttinen, Esko; … - In: Corporate social responsibility and environmental management 30 (2023) 6, pp. 3110-3123

Persistent link: https://www.econbiz.de/10014426736

The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective

Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199

Persistent link: https://www.econbiz.de/10011763039

Using service logic to redefine exchange in terms of customer and supplier participation

Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932

Persistent link: https://www.econbiz.de/10010516678

Co-creation of value in business-to-business services

Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498

Persistent link: https://www.econbiz.de/10011280177

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Towards a framework of customer value assessment in B2B markets : an exploratory study

Keränen, Joona; Jalkala, Anne - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1307-1317

Persistent link: https://www.econbiz.de/10010227751

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