Integrating supply chain processes in e-business in emerging and transitional economies has elicited considerable attention from practitioners and researchers. Based on the theory of market orientation and the institution-based perspective, this study investigates the effect of market...

Customer relationship, commitment and retention are critical for e-commerce success. Existing IS research has studied e-commerce customers more from a system user perspective. We argue in this study that we should also take a customer perspective, which has significant research and practical...