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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms

Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110

Persistent link: https://www.econbiz.de/10011304033

A primer to the general theory of behavioral strategies in business-to-business marketing

Woodside, Arch G. - In: Field guide to case study research in …, (pp. 147-166). 2014

Persistent link: https://www.econbiz.de/10011413779

The impact of external forces on cartel network dynamics : direct research in the diamond industry

Gupta, Samir; Polonsky, Michael J.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 202-210

Persistent link: https://www.econbiz.de/10003956052

Business-to-business brand management : theory, research and executive case study exercises

Glynn, Marc S. (contributor); Woodside, Arch G. (contributor) - 2009 - 1st ed.

Persistent link: https://www.econbiz.de/10008658714

Implemented strategies in business-to-business contexts

Woodside, Arch G.; Pattinson, Hugh M.; Montgomery, David B. - In: Business-to-business marketing management : strategies, …, (pp. 323-355). 2012

Persistent link: https://www.econbiz.de/10009532700

Imprinting, honeymooning, or maturing : testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers

Woodside, Arch G.; Baxter, Roger - In: Australasian marketing journal 23 (2015) 2, pp. 96-106

Persistent link: https://www.econbiz.de/10011338638

Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393

Persistent link: https://www.econbiz.de/10009766115

Organizational culture, business-to-business relationships, and interfirm networks

Woodside, Arch G. (ed.) - 2010 - 1st ed.

Persistent link: https://www.econbiz.de/10009296079

Micro analysis of supplier choice strategies : industrial packaging materials

Vyas, Niren M.; Woodside, Arch G. - In: Industrial marketing : a German-American perspective ; …, (pp. 41-68). 1986

Persistent link: https://www.econbiz.de/10003001772

Mapping Network Champion Behavior in B2b Electronic Venturing

Gupta, Samir - 2012

Little research exists regarding the diffusionof processes associated with business-to-business (B2B) e-markets.Thispaper examines the mapping of participant behavior in the distribution processconnected to B2B e-markets.Background information regarding the behaviorsof startup B2B ventures is...

Persistent link: https://www.econbiz.de/10013116633