"Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections...

The main objective of this paper is the identification and evaluation of packaging elements by the involved managers in the food industry. Primary research data was collected using a questionnaire that was completed by marketing and logistics managers, as well as food technologists and...

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...