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~subject:"Lieferkette"
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Lieferkette
Fair trade
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Fairer Handel
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Consumer behaviour
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Switzerland
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Brand image
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Coffee market
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Consumer perceived ethicality
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European project management
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Fair Trade
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Bezençon, Valéry
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Cahier de recherche en marketing & management
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ECONIS (ZBW)
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Pénétration du commerce équitable dans la distribution : facteurs clés de gestion et impact
Bezençon, Valéry
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2007
Persistent link: https://www.econbiz.de/10003851202
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Penetration of fair trade in mainstream distribution : key management factors and impact
Bezençon, Valéry
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2007
Persistent link: https://www.econbiz.de/10003851222
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