This paper studies contract design between a retailer and two or more competing manufacturers who supply substitutable products to the retailer for sales in a consumer market. We consider a setting in which the same contracts are used in each period of a planning horizon. We first show that it...

The service value proposition plays a key role in defining the most appropriate mix of components in service operations management. However, service companies often find it difficult to obtain a good understanding of how customers differentially value the service components that are offered by...