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We propose a model to assess the value of a distributor in a dynamic stochastic cooperative advertising supply chain in which a manufacturer wholesales its product to the distributor who in turn sells it to a retailer. Moreover and importantly, the distributor also intermediates the pricing and...
Persistent link: https://www.econbiz.de/10012837118
growth of e-commerce and analyzed their efforts on thesustainable urban logistics development …
Persistent link: https://www.econbiz.de/10013299143
countries, is another important factor in the acceleration of economic growth. The provision of trade logistics services is …, is dependent on the logistics and supply chain infrastructure and operational capacity. However, the area received little … attention from the perspective of applied economics. The in-depth empirical studies on the impacts of logistics on trade …
Persistent link: https://www.econbiz.de/10014501119
The present paper aims to assess both the direct as well as the indirect effects of internal enablers on internal integration and business performance in the supply chain. A full managerial comprehension of the connection between supply chain integration (SCI) and business performance is missing...
Persistent link: https://www.econbiz.de/10014460249
Although outsourcing input production has long been considered as an important approach to help downstream manufacturers enhance structural efficiency, we provide a theoretical explanation for why outsourcing may negatively affect downstream firms' profitability. We consider a duopoly model...
Persistent link: https://www.econbiz.de/10011549462
At present, gastronomy is becoming an increasingly stronger motivation and focus of interest in economics, especially in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business opportunities, allowing direct contact between food sector...
Persistent link: https://www.econbiz.de/10011591340
Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...
Persistent link: https://www.econbiz.de/10012116476
Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand equity, showing that an exogenous twopart tariff cannot be used to replicate the vertically integrated monopolist's performance. I revisit the same model proving the existence of...
Persistent link: https://www.econbiz.de/10011730985
The ability to redefine inter-firm relationships and processes, internet-enabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes that produce value for customers. B2B e-commerce in supply chain...
Persistent link: https://www.econbiz.de/10014204292
Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter....
Persistent link: https://www.econbiz.de/10014371889