Anin, Emmanuel Kwabena; Ataburo, Henry; Ampong, Getrude … - In: Cogent business & management 10 (2023) 2, pp. 1-23
Although environmental orientation (EO) has gained surging recent scholarly attention, why, how, and when EO influences green purchasing adoption among firms is inchoate, lacking adequate theorisation and empirical analysis. This study draws on resource orchestration theory (ROT) to test the...