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Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come … -- Chapter 4: Collaboration in Action; Four Case Studies -- Chapter 5: Collaboration Under the Microscope—A Cross-Case Analysis … -- Chapter 6: The New Model of Collaboration -- Chapter 7: Summary and Conclusions—Making the Move Toward Real Collaboration. …
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