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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers

Leopold, Andrea; Diehl, Sandra - In: Breaking new ground in theory and practice, (pp. 163-177). 2011

Persistent link: https://www.econbiz.de/10009380023

Medien und die Zielgruppe der über 50-Jährigen

Köster, Jens; Schultheiss, Daniel - In: Doppelklick statt Doppelherz - Medien für die …, (pp. 7-12). 2010

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Mass media and social change : can we use television to fight poverty?

La Ferrara, Eliana - 2015 - This version: November 13, 2015

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Reflections on the narrative approach : dilemmas of power, emotions and social location while constructing life-stories

Essers, Caroline - In: Organization : the critical journal of organization, … 16 (2009) 2, pp. 163-181

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Qualitative interviewing of respondents in large representative surveys

Groh-Samberg, Olaf; Tucci, Ingrid - 2010

Large representative surveys are using mixed methods to an ever-increasing degree. Biomarkers, register data, and experiments, for example, provide different types of data that can be linked with survey data. The use of qualitative interviewing of participants in longitudinal surveys is still...