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Kohärenz und Kreativität : Untersuchung von Themenwechseln in Designgesprächen
Menning, Axel - 2020
Persistent link: https://www.econbiz.de/10012249013
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Das Patriarchat der Dinge : warum die Welt Frauen nicht passt
Endler, Rebekka - 2021
„"It’s a Man’s World": Ob Sicherheitsgurte in Autos, die Dosierung von Medikamenten oder die Raumtemperatur: Viele Facetten unserer Umwelt wurden von Männern für Männer geschaffen. Frauen frieren deshalb am Arbeitsplatz oder sterben mit höherer Wahrscheinlichkeit an einem Herzinfarkt....
Persistent link: https://www.econbiz.de/10012542267
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A comprehensive framework of brand name classification
Arora, Sunny; Kalro, Arti D.; Sharma, Dinesh - In: The journal of brand management : an international journal 22 (2015) 2, pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
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Language friction and partner selection in cross-border R&D alliance formation
Joshi, Amol M.; Lahiri, Nandini - In: Journal of international business studies : JIBS ; an … 46 (2015) 2, pp. 123-152
Persistent link: https://www.econbiz.de/10010484848
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FI-nance or FI-NANCE : how 100 experts pronounce the word
Chance, Don M. - In: Journal of financial education 45 (2019) 2, pp. 281-296
Persistent link: https://www.econbiz.de/10012654581
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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The linguistics of social media : communication of emotions and values in sport
Lee, Christopher; Kahle, Lynn R. - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011635480
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Time encoding in languages and investment efficiency
Kim, Jaehyeon; Kim, Yongtae; Zhou, Jian - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2609-2629
Persistent link: https://www.econbiz.de/10012522834
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The emergence and evolution of consumer language research
Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998