Larson, Ronald B.; Rana, Kulmani - Agricultural and Applied Economics Association - AAEA - 2011
, some consumers may oppose the use of this technology because of its potential for reducing personal privacy. A survey of … consumers asked about their support for an RFID tracing system for produce and for meat. Results suggest that some consumer … RFID may need to spend more time explaining the technology to consumers to reduce their concerns and anxieties. In addition …