Buse’s concept of total response is extended to advertising effects. Results suggest that partial advertising elasticities overstate advertising’s ability to increase market demand. One implication is that advertising bans (e.g., for alcohol and tobacco) are apt to be less effective than...

Dairy cow ownership has been widely promoted by a number of development projects in Kenya (and other countries in East Africa) for the last two decades, and the country has the largest population of smallholder producers with dairy cows in sub-Saharan Africa. Supporters of dairy development...

This manuscript reports on the development an expert system (DairyPert™) for application to production dairy operations in the United States. The approach combines rule and model based components in a system that permits diagnostic evaluation of a dairy's current operations. Neuron Data's...

While per capita fluid milk consumption has been declining for decades in the United States, generic fluid milk marketing activities sponsored by fluid milk processors and dairy farmers have helped mitigate some of this decline. We estimate that these marketing efforts have had a positive and...