This article examines the use of customer service as a competitive weapon in industrial markets. The database consists of respondents from industrial firms throughout the United States. While the majority of respondents indicated a willingness to use the service option, only a few had an...

Customer service has long been recognised as the output of an organisation′s logistics effort. There is some evidence that suggests that the types and levels of customer service desired are contingent on a particular industry or position within the marketing channel. Most of these...