This paper uses empirical findings, from a survey and a case study, about the three (logistics) elements that constitute a virtually integrated supply chain: chain‐wide application of postponement, extensive involvement of suppliers and distributors, and the integration of the flow of...

Mass customization is coming to the forefront of international supply chains, contributing to an increasing focus on postponement. Third‐party logistics providers, are targeting postponement applications as an extension of their service portfolios. Findings from a multi‐annual survey...