We introduce a new optimization model, dubbed the display optimization problem, that captures a common aspect of choice behavior, known as the framing bias. In this setting, the objective is to optimize how distinct items (corresponding to products, web links, ads, etc.) are being displayed to a...

In this paper, we introduce the Multi-Purchase Multinomial Logit choice model, which extends the random utility maximization framework of the classical Multinomial Logit model to a multiple-purchase setting. In this model, customers sample random utilities for each offered product as in the...

We introduce the click-based MNL choice model, a novel framework for capturing customer purchasing decisions in e-commerce settings. We augment the classical Multinomial Logit choice model with the assumption that customers only consider the items they have clicked on before they proceed to...