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JUGAAD - not just "making do" but a low cost survival & coping strategy at the bottom of the pyramid

Singh, Ramendra - 2011

Persistent link: https://www.econbiz.de/10009377245

Poor markets : perspectives from the base of the pyramid

Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456

Persistent link: https://www.econbiz.de/10011530841

Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market

Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961

Persistent link: https://www.econbiz.de/10012607863

Such is life : an observational case study on urban slum dwellers in Kolkata

Singh, Ramendra; Shinde, Rajesh; Bakshi, Madhupa - 2019

Persistent link: https://www.econbiz.de/10012105331

Bottom of the pyramid marketing : making, shaping and developing BOP markets

Singh, Ramendra (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012033273

Bottom of the pyramid marketing : making, shaping and developing BOP markets

Singh, Ramendra (ed.) - 2019 - First edition

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing...