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Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai - In: Journal of global marketing 26 (2013) 5, pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
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Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai; Fletcher, Richard - In: Marketing intelligence & planning 29 (2011) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
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Family pruchase decision making at the bottom of the pyramid
Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10009552959
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Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai; Fletcher, Richard - In: The international review of retail, distribution and … 21 (2011) 4, pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 30 (2013) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 7, pp. 507-520
Persistent link: https://www.econbiz.de/10009681492