Introduction -- Positioning strategies for branding services in BoPM -- Marketing mix strategies for service brands in BoPM in Africa -- Positioning strategies and positioning activities of upscale retailers in BoPM in Africa -- Social networks and relationships for positioning micro and small...

Introduction -- Positioning strategies for branding services in BoPM -- Marketing mix strategies for service brands in BoPM in Africa -- Positioning strategies and positioning activities of upscale retailers in BoPM in Africa -- Social networks and relationships for positioning micro and small...