affective evaluation of the visitor experience (visitor satisfaction) before bolstering visitor loyalty. This study also shows … substantial global presence and popularity over the past 40 years. However, guest satisfaction/loyalty studies in this particular …Purpose The purpose of this study is to examine the factors that are likely to influence the loyalty behavior of first …

The objective of this study was to analyze the impact of advertisement and brand equity on customers’ loyalty in … Isfahan city. literature review on advertising, brand equity, customer loyalty research model was presented. A standard … the impact of advertisement and brand equity on customers’ loyalty. The results showed that the brand equity of SNOWA …

This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the …

applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …

satisfaction and loyalty, especially with regard to a number of tourist subgroups. … tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting … visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city …