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Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
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Does the reward match the effort for loyalty program members?
Danaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S. - In: Journal of retailing and consumer services 32 (2016), pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
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Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 505-520
Persistent link: https://www.econbiz.de/10012494691