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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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L' imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales? : Une analyse critique des arguments
Grolleau, Gilles - In: Revue internationale de droit économique 23 (2009) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003821759
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Luxury world : the past, present and future of luxury brands
Tungate, Mark - 2009
Persistent link: https://www.econbiz.de/10003853874
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Contrefaçon et ostentation
Maître, Philippe; Perrino, Muriel - In: Revue d'économie industrielle 117 (2007) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
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Luxury branding
Patrick, Vanessa M.; Hagtvedt, Henrik - In: Handbook of brand relationships, (pp. 267-279). 2009
Persistent link: https://www.econbiz.de/10003915621
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Ist CHANEL wirklich stärker als NIVEA? : empirische Studie zum Nutzen, Opfer und zur Markenstärke von Basis-, Premium- und Luxusmarken
Baumgarth, Carsten; Kelemci-Schneider, Gülpinar; … - In: Aktuelle Beiträge zur Markenforschung : Tagungsband …, (pp. 167-193). 2010
Persistent link: https://www.econbiz.de/10003968946
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Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10008905585