Narrow search
Showing 1 - 3 of 3
Cover Image
Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Cover Image
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.; Dion, Delphine - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Cover Image
Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine; Arnould, Eric - In: Journal of retailing 87 (2011) 4, pp. 502-520
Persistent link: https://www.econbiz.de/10009423189