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Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury resort hotels industry. Since the 1980s, the concept of...
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The current research adds to the employee branding literature by building a conceptual framework to identify key … employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous … extant literature and conducting an empirical investigation, the study validates employee branding as a five …
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luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors … significant influence on luxury destination brand building, while the impact of accommodation quality and a premium price is non … managing a luxury destination brand, which to date has been neglected in literature. …
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The 1997 collective bargaining agreement between the Major League Baseball (MLB) owners and players' union introduced a luxury tax on club payrolls. The purpose of the tax was to restrain spending by the highest revenue producing clubs, thus enhancing completive balance. The 2003 collective...
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