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~subject:"Luxusgüter"
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Luxusgüter
Marktforschung
12,300
Markenartikel
9,229
Brand
8,189
Market research
6,858
Consumer behaviour
5,931
Konsumentenverhalten
5,900
Brand management
5,459
Markenführung
5,454
Markenimage
3,498
Brand image
3,467
Theorie
2,600
Theory
2,576
Deutschland
2,097
1987
1,818
Relationship marketing
1,644
Beziehungsmarketing
1,642
Germany
1,529
USA
1,384
Marketing
1,351
United States
1,307
Marketingmanagement
1,201
Marketing management
1,175
Vereinigte Staaten
1,100
Social Web
702
Social web
702
Werbewirkung
687
Werbung
680
Advertising effects
675
Verbraucher
646
Online-Marketing
596
Internet marketing
591
Einzelhandel
556
Handelsmarke
545
Store brand
525
Advertising
504
Brand loyalty
502
Retail trade
477
Luxury goods
448
Markentreue
448
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Online availability
All
Undetermined
253
Free
46
Type of publication
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Article
356
Book / Working Paper
92
Type of publication (narrower categories)
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Article in journal
308
Aufsatz in Zeitschrift
308
Aufsatz im Buch
52
Book section
52
Aufsatzsammlung
12
Hochschulschrift
12
Collection of articles of several authors
10
Sammelwerk
10
Thesis
7
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Case study
1
Fallstudie
1
Interview
1
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English
410
German
34
French
4
Polish
1
Author
All
Phau, Ian
16
Ko, Eunju
11
Atwal, Glyn
7
Uggla, Henrik
7
Kapferer, Jean-Noël
6
Meurer, Jörg
6
Powell, Shaun M.
6
Heine, Klaus
5
Seo, Yuri
5
Shukla, Paurav
5
Aeberhard, Marc
4
Bryson, Douglas
4
Cheah, Isaac
4
Conrady, Roland
4
Gurzki, Hannes
4
Hennigs, Nadine
4
König, Verena
4
Mosca, Fabrizio
4
Nagasawa, Shin'ya
4
Ruetz, David
4
Shimul, Anwar Sadat
4
Turunen, Linda Lisa Maria
4
Wiedmann, Klaus-Peter
4
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Casalegno, Cecilia
3
Doval, Jyoti
3
Hagtvedt, Henrik
3
Joy, Annamma
3
Khalifa, Dina
3
Massi, Marta
3
Parguel, Béatrice
3
Pathak, Abhishek
3
Paul, Justin
3
Prandelli, Emanuela
3
Purohit, Sonal
3
Schade, Michael
3
Septianto, Felix
3
Turrini, Alex
3
Valette-Florence, Pierre
3
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Institution
All
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität Potsdam
1
Universität des Saarlandes
1
Verlag Dr. Kovač
1
Published in...
All
Journal of business research : JBR
41
The journal of brand management : an international journal
33
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
15
The journal of product & brand management
15
Journal of retailing and consumer services
14
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
International journal of wine business research : IJWBR
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
Journal of consumer behaviour
2
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ECONIS (ZBW)
448
Showing
1
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10
of
448
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date (newest first)
date (oldest first)
1
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
3
L' imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales? : Une analyse critique des arguments
Grolleau, Gilles
- In:
Revue internationale de droit économique
23
(
2009
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003821759
Saved in:
4
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
5
Luxury world : the past, present and future of luxury brands
Tungate, Mark
-
2009
Persistent link: https://www.econbiz.de/10003853874
Saved in:
6
Contrefaçon et ostentation
Maître, Philippe
;
Perrino, Muriel
- In:
Revue d'économie industrielle
117
(
2007
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
Saved in:
7
Luxury branding
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Handbook of brand relationships
,
(pp. 267-279)
.
2009
Persistent link: https://www.econbiz.de/10003915621
Saved in:
8
Ist CHANEL wirklich stärker als NIVEA? : empirische Studie zum Nutzen, Opfer und zur Markenstärke von Basis-, Premium- und Luxusmarken
Baumgarth, Carsten
;
Kelemci-Schneider, Gülpinar
; …
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 167-193)
.
2010
Persistent link: https://www.econbiz.de/10003968946
Saved in:
9
Interkulturelle Strategien angesichts der Globalisierung der Luxusgütermärkte : eine theoretische und empirische Analyse anhand ausgewählter chinesischer Luxusgütermärkte
Wu, Jiani
-
2011
Persistent link: https://www.econbiz.de/10008902496
Saved in:
10
Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
Saved in:
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