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~subject:"Luxusgüter"
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Luxusgüter
Luxury goods
26
Brand management
20
Markenführung
20
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
15
Brand
11
Luxury
8
Markenpolitik
8
Strategisches Management
6
Luxusgut
5
Product management
5
Produktmanagement
5
Growth
4
Marke
4
Marketing
4
Rarity
4
Strategic management
4
Unternehmen
4
Brand image
3
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Nachhaltige Entwicklung
3
Price
3
Sustainable development
3
Vergleich
3
Wirtschaftswachstum
3
Age group
2
Altersgruppe
2
Brand love
2
CSR
2
Desirability
2
Fashion
2
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Article
21
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5
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Article in journal
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Aufsatz in Zeitschrift
18
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Aufsatzsammlung
1
Ausstellungskatalog
1
Bildband
1
Collection of articles of several authors
1
Graue Literatur
1
Katalog
1
Konferenzschrift
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
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English
25
French
1
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Kapferer, Jean-Noël
25
Valette-Florence, Pierre
6
Bastien, Vincent
4
Michaut-Denizeau, Anne
3
Tabatoni, Olivier
2
Ahearne, Michael
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Castelluccio, Stéphane
1
Coquery, Natacha
1
Dejardin, Camille
1
Glorieux, Guillaume
1
Gyomlai, Moumita Das
1
Herda-Mousseaux, Rose-Marie
1
Ijaouane, Vincent
1
Kernstock, Joachim
1
Klippert, Cindy
1
Laurent, Gilles
1
Leproux, Lara
1
Mignot, Charles
1
Powell, Shaun M.
1
Rouziès, Dominique
1
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Musée Cognacq-Jay
1
Musées <Paris>
1
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
2
The journal of product & brand management
2
International marketing review
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les cahiers de recherche / HEC Paris
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
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ECONIS (ZBW)
26
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1
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
2
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
3
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Saved in:
4
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
5
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
6
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
7
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
8
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
9
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
Saved in:
10
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël
;
Tabatoni, Olivier
-
2010
Persistent link: https://www.econbiz.de/10008669289
Saved in:
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