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~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
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Journal of business research : JBR
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Marketing theory
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ECONIS (ZBW)
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
2
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
3
Seduced by "fakes" : producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Hietanen, Joel
;
Murray, Jeff B.
;
Sihvonen, Antti
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10012201546
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