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~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
18
Konsumentenverhalten
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Fashion
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Mode
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Gender
9
Geschlecht
8
Brand management
6
Markenführung
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South Korea
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Brand
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Brand image
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Markenartikel
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Markenimage
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Südkorea
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Bekleidungsindustrie
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Brand loyalty
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Clothing industry
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Textile distribution
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Textilhandel
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USA
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United States
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Apparel shopping
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Bekleidung
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Brand attachment
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Brand awareness
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Brand choice overload
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Brand credibility
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Brand relationship
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Brand trust
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Clothing
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Compulsive buying
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Distribution channel
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Fashion leadership
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Frauen
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Gossip
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Information sources
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Luxury goods
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Need for affect
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Perceived quality
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Lee, Seung-hee
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Jamsawang, Jutatip
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Kleinsasser, Sabine
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Wagner, Udo
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Yoo, Boonghee
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Journal of business research : JBR
1
Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo
;
Lee, Seung-hee
;
Kleinsasser, Sabine
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 223-244)
.
2013
Persistent link: https://www.econbiz.de/10009667674
Saved in:
2
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
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