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~subject:"Mütter"
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Branding: a generation gap?
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Mütter
Children
18,713
Kinder
18,394
Marktforschung
12,300
Brand image
11,159
Markenimage
11,044
Consumer behaviour
9,421
Konsumentenverhalten
9,314
Brand management
7,362
Markenführung
7,320
Market research
6,858
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3,738
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3,661
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3,621
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3,531
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3,472
USA
3,195
Germany
2,924
Zielgruppe
2,864
Theorie
2,827
Eltern
2,819
United States
2,816
Theory
2,780
Parents
2,597
Bildungsniveau
2,496
Target group
2,468
Relationship marketing
2,455
Beziehungsmarketing
2,446
Educational achievement
2,372
Kind
2,272
Schätzung
1,927
Familie
1,833
Estimation
1,815
Mothers
1,699
Marketing
1,684
Marketingmanagement
1,666
Marketing management
1,644
Family
1,628
Werbewirkung
1,580
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1,569
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1,729
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15
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Bhalotra, Sonia R.
37
Rossin-Slater, Maya
32
Salvanes, Kjell G.
31
Currie, Janet M.
19
Halla, Martin
19
Currie, Janet
17
Persson, Petra
17
Clarke, Damian
16
Devereux, Paul J.
16
Jayachandran, Seema
15
Sandner, Malte
15
Herbst, Chris M.
14
Kosse, Fabian
14
Landais, Camille
14
Søgaard, Jakob Egholt
14
Aizer, Anna
13
Pfeiffer, Friedhelm
13
Almond, Douglas
12
Carneiro, Pedro
12
Maselko, Joanna
12
Schneeweis, Nicole
12
Corman, Hope
11
Del Bono, Emilia
11
Kaestner, Robert
11
Løken, Katrine V.
11
Tekin, Erdal
11
Del Boca, Daniela
10
Gupta, Nabanita Datta
10
Hunt, Jennifer
10
Mühlrad, Hanna
10
Spieß, C. Katharina
10
Zweimüller, Martina
10
Öckert, Björn
10
Ahammer, Alexander
9
Arulampalam, Wiji
9
Bharadwaj, Prashant
9
Black, Sandra E.
9
Borra, Cristina
9
Clark, Andrew E.
9
Danzer, Natalia
9
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National Bureau of Economic Research
77
SOEP-IS Group
9
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
7
Institut für Angewandte Sozialwissenschaft
5
World Bank
5
TNS Infratest Sozialforschung GmbH
4
International Institute for Population Sciences
3
World Bank Group
3
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
2
Thailand / Samnakngān Sathiti hǣng Chāt
2
Brooks World Poverty Institute
1
Council for Children's Welfare
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend
1
Eric Cuvillier <Firma>
1
Federal Reserve Bank of Chicago
1
Forschungsinstitut zur Zukunft der Arbeit
1
Information Resources Management Association
1
Maryland
1
National Sample Survey Organisation
1
Nüfus Etütleri Enstitüsü <Ankara>
1
Operations Evaluation Department
1
Philippine Institute for Development Studies <Makati>
1
Population Association <Japan>
1
Population Council / Policy Research Division
1
Sir Halley Stewart Trust
1
UNICEF
1
United States / Bureau of the Census
1
United States / Children's Bureau
1
University of London / Institute of Education
1
Universität Duisburg-Essen
1
Vereinte Nationen / Department of Economic and Social Information and Policy Analysis / Population Division
1
Vereinte Nationen / Population Fund
1
eds
1
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Discussion paper series / IZA
129
IZA Discussion Paper
84
NBER working paper series
77
NBER Working Paper
58
Working paper / National Bureau of Economic Research, Inc.
54
Journal of health economics
45
IZA Discussion Papers
27
SOEP survey papers
25
Review of Economics of the Household
21
CESifo working papers
18
Working paper
18
Discussion paper / Centre for Economic Policy Research
17
Journal of human resources : JHR
17
Health economics
16
World Bank E-Library Archive
16
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
15
Labour economics : official journal of the European Association of Labour Economists
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Applied economics
12
Discussion papers / CEPR
12
Economics letters
11
Health economics review
11
Policy research working paper : WPS
11
American economic journal : a journal of the American Economic Association
10
Economics and human biology
10
Journal of human capital : JHC
10
Working paper series
10
Applied economics letters
9
Discussion papers / Deutsches Institut für Wirtschaftsforschung
8
Economic development and cultural change
8
The review of economics and statistics
8
AERC research paper
7
CESifo Working Paper Series
7
Economics of education review
7
GLO discussion paper
7
IFPRI discussion paper
7
ISER working paper series
7
Journal of public economics
7
Discussion paper
6
Discussion paper series / Philippine Institute for Development Studies
6
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ECONIS (ZBW)
1,689
EconStor
56
RePEc
2
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1
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date (oldest first)
1
Attitudes of Indonesian mothers toward food advertising directed to
children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
2
Exploring the influence of mothers' attitudes toward advertising on
children
's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
3
Journey into parenthood : commodification of reproduction as a new tourism niche market
Voigt, Cornelia
;
Laing, Jennifer H.
- In:
Journal of travel and tourism marketing
27
(
2010
)
3
,
pp. 252-268
Persistent link: https://www.econbiz.de/10003985061
Saved in:
4
Mediation of TV advertising to
children
: an empirical study of Indian mothers
Soni, Pavleen
;
Singh, Raghbir
- In:
Society and business review
7
(
2012
)
3
,
pp. 244-259
Persistent link: https://www.econbiz.de/10009667844
Saved in:
5
The influence of parental styles on
children
's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
6
Unpacking fun food and
children
's leisure : mothers' perspectives on preparing lunchboxes
Harman, Vicki
;
Cappellini, Benedetta
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 312-322
Persistent link: https://www.econbiz.de/10010469436
Saved in:
7
TV food advertising aimed at
children
: qualitative study of Pakistani fathers' views
Kashif, Muhammad
;
Ayyaz, Mubashir
;
Basharat, Sara
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 647-658
Persistent link: https://www.econbiz.de/10010495830
Saved in:
8
Shopping for kids' luxury brands : young mothers' identity quest in retail spaces
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1084-1099
Persistent link: https://www.econbiz.de/10011640039
Saved in:
9
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
10
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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