Lawson, Robert A.; Sheehan, Kathleen; Stephenson, E. Frank - In: International Journal of Sport Finance 3 (2008) 4, pp. 189-195
In January 2007, Major League Soccer (MLS) announced that international soccer sensation David Beckham would be joining the league playing for the LA Galaxy. This paper examines Beckham’s effect on MLS ticket sales for the 2007 season. Depending on specification, our results indicate that...
