In January 2007, Major League Soccer (MLS) announced that international soccer sensation David Beckham would be joining the league playing for the LA Galaxy. This paper examines Beckham’s effect on MLS ticket sales for the 2007 season. Depending on specification, our results indicate that...

Although there is mixed evidence of the role of uncertainty of outcome as it relates to attendance at stadiums, the limited evidence available for television ratings has shown that fans tend to prefer more uncertainty of outcome when it comes to watching live sports on television. Given the...

This research develops a model of optimal locations for Major League Soccer teams and investigates the important underlying factors.