Koo, Hannah; Chau, Ka‐Yin; Koo, Leung‐Chi; Liu, Songbai - In: Journal of Strategy and Management 4 (2011) 1, pp. 62-81
Purpose – This paper attempts to deploy a systematic and structural approach to examine Macau's strengths and weaknesses and to scan its external opportunities and threats. A fresh way to quantify the extent of perceived opportunities and threats is introduced here. This is adopted and...
