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~subject:"Magazine"
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Magazine
Printwerbung
663
Print advertising
662
Werbewirkung
227
Advertising effects
218
Werbung
208
Advertising
194
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
Zeitung
109
USA
107
Newspaper
106
United States
101
Emotionale Werbung
93
Presseverlag
85
Press publisher
84
Theorie
80
Theory
80
Emotional branding
74
Zeitschrift
74
Internet marketing
67
Online-Marketing
67
Brand management
41
Markenführung
41
Werbepsychologie
40
Marketing
39
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
32
Bibliometrie
32
Großbritannien
32
Preismanagement
31
Pricing strategy
31
United Kingdom
31
Schätzung
30
Estimation
29
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Free
13
Undetermined
6
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Book / Working Paper
24
Article
23
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Article in journal
19
Aufsatz in Zeitschrift
19
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Aufsatz im Buch
3
Book section
3
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Lehrbuch
1
Literaturbericht
1
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1
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Language
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English
41
German
6
Author
All
Kaiser, Ulrich
9
Dewenter, Ralf
3
Heimeshoff, Ulrich
3
Heinrich, Jürgen
3
Wright, Julian
3
Depken, Craig A.
2
Dixon, Karen
2
Donovan, G. A.
2
King, Charles
2
Neijens, Peter C.
2
Nelson, Jon P.
2
Ostroff, Joshua
2
Ramanna, Karthik
2
Ross, Craig
2
Siegel, Michael
2
Abernethy, Avery M.
1
Avalos, David
1
Beckmann, Klaus
1
Blum, Eleanor
1
Böcker, Franz
1
Chandra, Ambarish
1
Cunningham, Peggy H.
1
Dahlén, Micael
1
Davis, Teresa
1
Dührkop, Claudia
1
Espinosa Mascarua, Marco
1
Gallagher, Katherine
1
Gierl, Heribert
1
Hahn, John
1
Han, Lo Wai
1
Hildebrand, Thomas
1
Hogg, Margaret
1
Hovland, Roxanne W.
1
Huang, Ying
1
Jones, Tim
1
Jung, A-Reum
1
Knuth, Ingo
1
Koschat, Martin A.
1
Kouki, Monia
1
Kurad, Astrid
1
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Institution
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National Industrial Conference Board
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Published in...
All
Contemporary economic policy : a journal of Western Economic Association International
2
Harvard Business School Accounting & Management Unit Case
2
Journal of current issues and research in advertising : JCIRA
2
Journal of international consumer marketing
2
ZEW discussion papers
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
CIE discussion papers
1
Conference Board Reports
1
DICE discussion paper
1
Discussion paper
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Economic discussion papers
1
European journal of marketing : EJM
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
1
Its Conference Board reports. Studies in personnel policy
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of macromarketing
1
Journal of media business studies
1
Konsum und Verhalten
1
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
Organization : the interdisciplinary journal of organization, theory and society
1
Review of economics
1
Schriften zum Marketing
1
The journal of media economics
1
Thünen-series of applied economic theory : working paper
1
Wismarer Diskussionspapiere
1
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Source
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ECONIS (ZBW)
47
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1
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
2
Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt
Heinrich, Jürgen
-
1994
Persistent link: https://www.econbiz.de/10000422964
Saved in:
3
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
4
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
5
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
Saved in:
6
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
7
When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing
Kaiser, Ulrich
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497834
Saved in:
8
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
9
Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt : [Lehrbuch]
Heinrich, Jürgen
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003965260
Saved in:
10
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
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