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Malaysian apparel e-shoppers : a behavioural study of online consumers at University Malaysia Kelantan

Aaijaz, Naila; Ibrahim, Dahlan bin - In: The journal of retail marketing management research : JRMMR 3 (2010/11) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10003984110

Examining the relationship between visual merchandising and apparel impulse buying among young Malaysian consumers

Karim, Jeannot Abdul; Rahman, Sofiah Abd; Kumar, Mukesh - In: Taylor's business review / Taylor's Business School, … 2 (2012) 2, pp. 101-113

Persistent link: https://www.econbiz.de/10009779420

The influence of socialization agents and demographic profiles on brand consciousness

Ghazali, Zaharah - In: International journal of management and marketing … 4 (2011) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10008821641

Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia

Cham Tat Huei; Caryn Kar Yan Ng; Lim, Yet-mee; Boon … - In: The international review of retail, distribution and … 28 (2018) 2, pp. 174-189

Persistent link: https://www.econbiz.de/10011884109

Customer satisfaction of online apparel businesses in Malaysia : point-purchase and post-purchase comparison

Che Nawi, Noorshella; Al-Mamun, Abdullah - In: International journal of business innovation and research 12 (2017) 3, pp. 386-405

Persistent link: https://www.econbiz.de/10011713727

The Influence of Socialization Agents and Demographic Profiles on Brand Consciousness

Ghazali, Zaharah - 2011

The objective of this study was to investigate how socialization agents - media, parents, and peers - influence on students’ brand consciousness in apparel and influences differ according to students demographic characteristics. Participants were 230 students in second semester, who...

Persistent link: https://www.econbiz.de/10014180375