"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...

Consuming Germany in the Cold War : consumption and national identity in East and West Germany, 1949-1989, an introduction / David F. Crew -- "A world in miniature" : the Leipzig Trade Fairs in the 1950s and East German consumer citizenship / Katharine Pence -- On the seam between socialism and...