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Kunst und Wirtschaft sind scheinbar gegensätzliche Welten. Dennoch oder gerade deshalb versuchen immer mehr Unternehmen, betrieblichen und marktlichen Herausforderungen mit Hilfe von Kunst zu begegnen. Dieses Handbuch zeigt, wie Künstler_innen Marken, Produkte und unternehmerische...
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policy. It combines views on how creativity is turned into economic, business and social value, as well as contemporary …
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scholars in the application of creativity in economics, business and management, law, policy studies, organization studies and … I on Creativity includes individual creativity, and how this scales up to teams, social networks, and cities. Part II … addresses Valuing Creativity and Creating Value, including markets for symbolic goods, art auctions, labor markets, then value …
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