"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the...

Machine generated contents note: Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5....

Connecting the dots: a proposal to frame the debate around cultural initiatives and sustainable development -- The micro level of analysis -- Aligning Market Strategies, Digital Technologies, and Skills: Evidence from Italian Museums -- Exploring the Financial Strategies of Private Museums. The...