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Theories and models in events management
Kaiser, Sebastian - In: The business of events management, (pp. 29-41). 2014
Persistent link: https://www.econbiz.de/10010376027
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Events management : an introduction
Beech, John - In: The business of events management, (pp. 1-12). 2014
Persistent link: https://www.econbiz.de/10010376029
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Comparison of sport tourists' and locals' motivation to participate in a running event
Devine, Adrian; Devine, Frances - In: International journal of event and festival management 6 (2015) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10011503778
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The handbook of managing and marketing tourism experiences
Sotiriadis, Marios (ed.); Gursoy, Dogan (ed.) - 2016 - First edition
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of...
Persistent link: https://www.econbiz.de/10011558564
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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Special issue: Marketing sport event tourism
2014
Persistent link: https://www.econbiz.de/10010417513
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Quantitative analysis of sport development event legacy : an examination of the Australian Surf Life Saving Championships
Hodgetts, Danya; Duncan, Mitch J. - In: European Sport management quarterly : ESMQ 15 (2015) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10011407114
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Managing content, product and motivation in meetings and events industry
Celuch, Krzysztof - 2015
Persistent link: https://www.econbiz.de/10011290102
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Przemysł spotkań : wiedza, produkt, motywacja
Celuch, Krzysztof - 2014
Persistent link: https://www.econbiz.de/10011290261
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Management von Mega-Sportevents : Organisation und Vermarktung anhand der Fußball-WM
Zieschang, Klaus (ed.); Bader, Martin (contributor) - 2006
Events sind "in". Sie sind für die Erlebnisgesellschaft von zentraler Bedeutung. Events stehen für Emotionalität, Gemeinschaft und besondere Erlebnisse. Trotz oder gerade wegen dieser fundamentalen Eigenschaften ist Event-Management eine ausgesprochen komplexe Aufgabe. Das gilt insbesondere...
Persistent link: https://www.econbiz.de/10010214749