The notion of what is meant by “value” is explored and summarised in terms of its involvement in delivering the product/service attributes, considered necessary to create customer satisfaction. Investigates the business system in relation to the value chain, as well as citing the conflicting...

Examines the concepts of value and information in terms of management. Although changes in information technology are the major themes, changes in the marketplace and the challenges facing marketing are also discussed. Examines value‐based marketing and its usefulness to customers, as well as...