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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Business without borders : a strategic guide to global marketing
DePalma, Donald A. - 2002
Persistent link: https://www.econbiz.de/10001653671
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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10004609222
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10013480640
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Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl (contributor) - 2009
Persistent link: https://www.econbiz.de/10004940722
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Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim (contributor) - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522520
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Internal marketing : directions for management
Varey, Richard J. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001445859
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International marketing management
Kaynak, Erdener (contributor) - 1984
Persistent link: https://www.econbiz.de/10004559265
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Open minds : 21st century business lessons and innovations from St. Luke's
Law, Andy - 1998
Persistent link: https://www.econbiz.de/10004377007