of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating … appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. -- ‘Söderman … and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their …

sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. … addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself … Perspectives of sport - opportunities and risks in sports marketing The authors Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor …