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This text reviews the significance of the business process reengineering trend for management practice. The authors show how term and practice shaped the adopted policies of downsizing restructuring and emphasis on process rather than task
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Marketing has traditionally deployed the rhetoric of consumer sovereignty and the efficiency of market relations to legitimize its role as an academic discipline and as a management practice. Draws on theoretical reflections and empirical field work in financial services to question elements of...
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Purpose – This paper aims to illustrate how open innovation is implemented in practice in a large multinational corporation and to discuss how masculine discourses of rational control and competition are reinforced during such a process. Design/methodology/approach – An exploratory single...
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