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Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul; Palmer, Roger - 2000
Persistent link: https://www.econbiz.de/10004777377
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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E-business : organizational and technical foundations
Papazoglou, Michael P.; Ribbers, Pieter - 2006
Persistent link: https://www.econbiz.de/10002956692
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald (contributor) - 2008
Persistent link: https://www.econbiz.de/10003744434
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Industrial marketing research : management and technique
Stacey, Nicholas Anthony Howard; Wilson, Aubrey - 1963
Persistent link: https://www.econbiz.de/10000675022
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2007 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004899585
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2010 - 10. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004931632
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Developments in industrial B2B services
Markeset, Tore (contributor) - In: International journal of services technology and management 11,1 (2009)
Persistent link: https://www.econbiz.de/10008688129
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Marketing als Orientierung für Wirtschaft und Wissenschaft
Fritz, Wolfgang - 1995
Persistent link: https://www.econbiz.de/10000940786
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Applying qualitative methods to marketing management research
Buber, Renate (contributor) - 2004
Persistent link: https://www.econbiz.de/10004663630