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Management
Marketing
31,390
Efficiency
18,250
Effizienz
15,638
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9,674
Theory
9,568
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6,638
Contract
5,818
efficiency
5,158
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3,740
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3,547
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3,328
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3,146
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3,050
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3,029
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2,992
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2,776
marketing
2,593
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2,322
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2,051
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1,942
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1,812
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1,712
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1,693
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1,682
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1,577
Welt
1,346
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1,333
Strategisches Management
1,245
Agribusiness
1,196
Innovation
1,147
Schätzung
1,075
Estimation
1,050
Prinzipal-Agent-Theorie
1,011
Agency theory
1,006
Marktforschung
990
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980
Beziehungsmarketing
954
India
936
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Meffert, Heribert
23
Fritz, Wolfgang
15
O'Cass, AG
14
Kotler, Philip
13
Bilgin, Mehmet Huseyin
10
Danis, Hakan
10
Gyulavári, Tamás
10
Koschnick, Wolfgang J.
10
Nufer, Gerd
9
DeSarbo, Wayne S.
7
Dreyer, Axel
7
Walker, Orville C.
7
Best, Roger J.
6
Brickley, James A.
6
Hair, Joseph F.
6
Kolos, Krisztina
6
Mandják, Tibor
6
Mullins, John W.
6
Shaw, Stephen
6
Smith, Clifford W.
6
Winer, Russell S.
6
Zimmerman, Jerold L.
6
Demir, Ender
5
Grönroos, Christian
5
Gáti, Mirkó
5
Haedrich, Günther
5
Hiam, Alexander
5
Homburg, Christian
5
Keller, Kevin Lane
5
Lamb, Charles W.
5
McDaniel, Carl D.
5
Moutinho, Luiz
5
Ngo, L
5
Pümpin, Cuno
5
Winkelmann, Peter
5
Bauer, András
4
Baumgarth, Carsten
4
Berács, József
4
Bragg, Steven M.
4
Csordás, Tamás
4
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Springer Fachmedien Wiesbaden
6
Technische Universität <Braunschweig> / Institut für Marketing
5
Institut für Marketing <Münster, Westfalen>
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Business & Economics Society International
3
Eurasia Business and Economics Society
3
Fachhochschule Reutlingen / European School of Business
3
Alfred P. Sloan School of Management
2
Business & Economics Society International / Conference <12., 2008, Lugano>
2
Business & Economics Society International / Conference <16., 2010, Athen>
2
De Gruyter Oldenbourg
2
Eurasia Business and Economics Society. / Conference
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Hochschule Sankt Gallen für Wirtschafts- und Sozialwissenschaften / Weiterbildungsstufe
2
IGI Global
2
Obščestvo Znanie Rossii
2
Samarskij gosudarstvennyj techničeskij universitet
2
Springer International Publishing
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Universitatea Transilvania din Braşov / Facultatea de Ştiinţe Economice
2
Universität des Saarlandes / Institut für Handel & Internationales Marketing
2
Verband der Hochschullehrer für Betriebswirtschaft
2
W. Kohlhammer GmbH
2
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1
Advanced Institute of Management Research <London>
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
American Management Association
1
American Telephone and Telegraph Company
1
Bajkalʹskij Gosudarstvennyj Universitet Ėkonomiki i Prava
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Belorusskij gosudarstvennyj universitet / Institut biznesa
1
Bochumer Ökonomen-Tag <1, 1997, Bochum>
1
Business & Economics Society International / Conference <13., 2009, Acapulco>
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
Business & Economics Society International / Conference <22., 2013, Monaco>
1
Campus Verlag
1
Carl Hanser Verlag
1
Centr Naučnoj Mysli
1
Centr Razvitija Naučnogo Sotrudničestva
1
Centre Interuniversitaire de Formation Permanente <Charleroi>
1
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European Journal of Marketing
16
SpringerLink / Bücher
13
Springer eBook Collection
10
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Global business & economics anthology
7
Europäische Hochschulschriften / 5
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Management Decision
6
Eurasian Studies in Business and Economics
5
Eurasian studies in business and economics
5
European research studies
5
Journal of the Academy of Marketing Science
5
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
5
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
4
International Journal of Contemporary Hospitality Management
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Nachhaltigkeit und Management
4
Problems and perspectives in management : PPM ; international research journal
4
Applied economics
3
Dtv
3
Know-how to use
3
Lehrbuch
3
Managementwissen für Studium und Praxis
3
Marketing Intelligence & Planning
3
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Reutlinger Diskussionsbeiträge zu Marketing & Management
3
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
3
Schriftenreihe Handel und Marketing
3
Sportmanagement : SPM
3
A Productivity Press book
2
Acta Universitatis Lodziensis / Folia oeconomica
2
Advances in linguistics and communication studies (ALCS) book series
2
Arbeitspapier zur strategischen Exzellenz
2
Betriebswirtschaftliche Abhandlungen
2
Betriebswirtschaftliche Mitteilungen
2
Built Environment Project and Asset Management
2
CIM practice & revision kit / Professional post-graduate diploma in marketing
2
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Source
All
ECONIS (ZBW)
834
USB Cologne (EcoSocSci)
442
BASE
151
Other ZBW resources
61
RePEc
20
USB Cologne (business full texts)
8
EconStor
5
OLC EcoSci
4
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1
Commercial management : theory and practice
Lowe, David
-
2013
Persistent link: https://www.econbiz.de/10010215032
Saved in:
2
The
marketing
accountability imperative : driving superior returns on
marketing
investments
Dunn, Michael E.
;
Halsall, Chris
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003788356
Saved in:
3
Efektyvne upravlinnja ekonomikoju : teorija i praktyka : materialy mižnarodnoï naukovo-praktyčnoï konferenciï, 4-5 žovtnja 2013 roku
Mižnarodna naukovo-praktyčna konferencija "Efektyvne …
;
…
-
2013
Persistent link: https://www.econbiz.de/10011510396
Saved in:
4
A focused issue on the
marketing
process in organizational competence
Sanchez, Ron
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10004845871
Saved in:
5
A Handbook of Management Techniques: A Comprehensive Guide to Achieving Managerial Excellence and Improved Decision Making (3rd ed.)
Bullock, Judy
- In:
Leadership & Organization Development Journal
28
(
2007
)
4
,
pp. 376-377
Persistent link: https://www.econbiz.de/10014923053
Saved in:
6
OR analysis of sporting rules : a survey
Wright, Mike
- In:
European journal of operational research : EJOR
232
(
2014
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010224737
Saved in:
7
Typology of activities and their impact on business management : Polish perspective
Kuklewska, Daria
- In:
European research studies
24
(
2021
)
5
,
pp. 544-551
Persistent link: https://www.econbiz.de/10012807102
Saved in:
8
Guidelines for enhancing the effective management of hotel enterprises
Kobyak, Marina Viktorovna
;
Layko, Mikhail Yurevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 104-111
Persistent link: https://www.econbiz.de/10011721232
Saved in:
9
Control and cost analysis in the process of management decision making for the commodities assortment
Osipov, Vladimir
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
2
,
pp. 209-219
Persistent link: https://www.econbiz.de/10011986089
Saved in:
10
Matrix structures in management of quality of educational and scientific work of Ukrainian universities
Velychko, Oleksandr
;
Velychko, Liudmyla
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011958194
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